Supplement Industry Trends

Supplement Industry Trends

There has never been a better time than now to start your own supplement brand. More consumers have become focused on improving their health through fitness and taking supplements. According to a 2018 report from the CDC, 58% of adults living in the US take supplements daily. In 2020, the supplement industry had its highest growth in over 2 decades, with a growth of 12.1%.

Some of the trends within the industry that continue to fuel that growth are Collagen and Vegan Supplements. Collagen is taken to support beauty and wellness by improving hair, skin, and joint health. Collagen supplements consistently rank near the top of the search results for top sellers on Amazon. Vegan Supplements also continue to grow in popularity as many consumers turn to Vegan lifestyles. Vegans also require additional vitamins and minerals that are not found in their Vegan diet, such as B12, Vitamin D, and Omega-3s. 

Don’t miss out on the growth that is happening within the Supplement industry. At an average amount spent by consumers of nearly $100/per shopping trip, and the fact that most supplement consumers need to restock their supply monthly, capturing a customer can lead to steady revenue streams for you throughout the year. Contact us today to learn more about starting your own supplement brand.