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Design Your Own Labels

Using your own designer and ViaCore’s Printer

If you engage your own designer please make sure they are experienced with print design. If you choose to go with your own designer and use ViaCore’s printer, ViaCore requires a label print review to ensure that your labels are print ready, and meet our printers and label guidelines. This print review will help you to avoid any delays or mistakes on your labels.

Label print reviews will be at a cost of $15 per label.

Label Print Review

If after 2 label reviews your label design does not pass review (based off of the guidelines below) you will have two alternatives. 

1.) Choose to go with your own printer 

2.) Pay our graphic designer to fix your label to make it print ready(Charged at a minimum of 1 hr @$50/hr). 

Supplement Facts Review

All labels must be reviewed and approved by ViaCore’s label team prior to labels being sent to print. Please don’t print labels unless you have sent digital files and received approval from our label review team. We only review the supplement facts panel and not product claims.

Don’t Forget These Four Items

  • Labels have been review and approved by ViaCore
  • Labels are saved in “Outline Format”
  • Size has been checked
  • Allergens are listed on the label.

When Sending Finished Labels To ViaCore from your printer

-Our labeling machine is able to apply a maximum of 12” diameter rolls including the core(If the label roll diameter is larger than this, we will have to hand label until it is reduced to the proper diameter for our labeling machine, any hand labeling could result in delays receiving your product and additional labor charges) 

-The minimum label separation is 1/8”.

-Labels should be in “Position 3”. (outlined below in red)

-Any labels not in “Position 3” will be subject to a rewinding fee at $10/per roll. 

When Sending Label Designs To ViaCore

— SAFE ZONE:

All critical elements (text, images, graphic elements, logos, etc.) must be kept inside the red line. Anything left outside of the inner outline may be cut off during trimming.

 

— TRIMMING ZONE:

This is where the label will be trimmed down to. Please note that label stock may move during trimming, so no vital information should extend past the Safe Zone. 

 

— BLEED ZONE:

Make sure to extend the background artwork, images, or colors all the way to the edge of the outer outline to ensure there are no white borders after final trimming. 

 

— SKU / LAST MODIFIED:

The first digits are the product SKU number. The final digits are the date the file was last modified. This is not necessary to keep, but could help distinguish between different versions of your label. If you are keeping this on the label, please adjust the final digits to reflect the last edit date (DDMMYY).

 

— MANUFACTURED FOR:

The label must include the Name and address of the distributor, accompanied by a “manufactured for” or “distributed by”. It must also include the Street address if the firm name and address are not listed in a current city directory or telephone book, as well as the City or town, State, and ZIP code.

 

— IMPORTANT:

Design in CMYK format. Send artwork without the “Information” layer. If you send files as an EPS, PDF, or AI, all text AND pathways should be converted to outlines. If you send files as a PSD, text should be rasterized. DO NOT MODIFY FORMATING OR FONT SIZES ON THE FACTS PANEL.

 

If Printing on Foil (metallic paper) Please make sure your designer follows the below guidelines

When choosing your designer please make sure they understand the below information. We do not review labels for proper layers. Here is what has to be done with the “white layer” as specified by our printer. What needs to be covered by the “white layer” is everything that will NOT be foil. Below the white layer is pink.

 

** The color used for the foil layer has to be added as a swatch in the swatch library. 

** The color has to be saved as the name “White”

** The color has to have the following values assigned to it.

       **Cyan at 0, Magenta at 60, Yellow at 0, Black (K) at 0

** The Color Type must be switched to “Spot Color”

** The Color Mode must be “CMYK”

** The “white layer” must contain NO STROKES. Make sure all are converted to outlines. (select layer, go to  object > path > outline stroke)

** The “white layer” must be ONE compound path (select the the “white layer”, go to object > compound path > make)

** The whole “white layer” will be composed of only ONE compound path that is fully that one color (the swatch named “White”) (see the attached file)

** The “white layer,” which is now a compound path, must be placed either above all of the other items, or in a new layer above the highest current layer.

** Select the “white layer” and add the “Overprint Fill” attribute to it (select “white layer”, go to windows > attributes > click “Overprint Fill”

 

Below is an example of the label